Organic Marketing for Artists

Most marketing advice tells artists to post more and chase the algorithm. This course takes a different approach: you already have something no one can copy — your why. Taught by Rose Fredrick, curator, gallerist, and writer with three decades in the art world, this 5-part course shows you how to find your why and build every part of your marketing around it — no ad spend required. You'll cover: uncovering your core values and mission (Part 1), writing bios and artist statements that sound like you (Part 2), building a website and About page that connects with your ideal client (Part 3), growing your email list through newsletters and blogs (Part 4), and a bonus lesson on blogging with mostly pictures (Part 5). By the end, you'll have real, usable marketing materials — written in your own voice.

Course•By Rose Fredrick